The event will be hosted and generously sponsored by bSeen - the specialist in Search Marketing.
Segment, target and optimize!
Segmentation & targeting are very common terms in Web Analytics but how can one make it actually actionable in order to really improve business performances?
To find out, come and join us to this Web Analytics Wednesday where main theme will be about "applied customer segmentation & targeting" with great case-studies and demonstration. Have a look at the agenda:
18:00: Venue opens & welcome
18:35: Introduction & updates on the WA Belgian community (M. Notté, WAA Country manager for Belgium)
18:45: "Targeting customers and optimizing lead generation @ Volvo" (J. Migom from Boondoggle & Netmining)
19:15: Tool/vendor demonstration - Sitestat Live Segmentation (Nedstat)
19:30: "Practical customer segmentation: basic ideas with great results - Isotrie.be & Combell.com" (S. De Veirman from bSeen)
20:00: Networking and free drinks offered by bSeen
(all presentations are held in English)
It is a 100% free event and it has an exciting agenda, so what are you waiting for? :-)
Register here on the official worldwide Web Analytics Wednesday page. You can find all details (agenda, address, location map...) on the special WAW page on bSeen site.
Anyone interested in Web Analytics is more than welcome! And if you are from a Web agency, feel free to invite any interested customers.
We hope to see you at Zebrastraat center next month!