The event will start by an overview of Web Analytics key solutions and latest developments. It will be followed by the presentation of three "success" cases.
The first case will be about Selexyz - the Netherlands largest bookshop - and how it managed to increase its traffic from Google by 250% in half year through a successful Long Tail campaign with Google Adwords.
The 2nd case will explain how the World Wild Fund, a non-profit organization, leverage the usage insights collected from Web Analytics and A/B testing to more than double its fundraising conversion.
The last case will illustrate how PANalytical, a worldwide supplier of X-ray equipment, used website visitor behavior data to drive offline sales.
Case-studies will be presented by Frans Appels, managing consultant at Netprofiler and also founder & chairman of the Web Analytics Association in the Netherlands.
The event is open to everyone having interest in online marketing or Web analytics - whether you are a marketing manager, an online marketeer, a Web Analytics specialist or a Web Analyst.