Web Analytics Congres in Amsterdam, Netherlands - 28th of May
For few years, the WebAnalytics Congres is taking place each year the Netherlands, an European country where Web Analytics practices are quite developed and mature. This year edition will take place on the 28th of May at the Hotel Okura in the superb city of Amsterdam. While most cases are Dutch cases, they usually invite "international" speakers, whether industry leaders like Dennis R. Mortensen from Yahoo Insights (who will be this year international keynote speaker) or simple practioners...like me.
Indeed, I have been invited by WebTrends, one of the main sponsors of the event, to present a practioner case on Toyota Motor Europe. I will explain- as first case of the day - examples on how Toyota Motor Europe use Web Analytics in Pan European context to improve online business performances and online media efficiency but also key future challenges. You can find the full program here.
Web Analytics Wednesday @ Lille, France - 17th of June
Earlier this year, Nicolas Malo organized the first Web Analytics Wednesday (WAW) in Northern France area in order to promote Web Analytics in the region. The event was quite a success with more than 60 attendees.
For the second Northern France WAW that will be held on the 17th of June at the Espace Tween in center of Lille, I have been invited as guest speaker to share my experience in deploying Web Analytics in a Pan-European context. The other speaker of the day will be Julien Coquet (WAA country manage - France and moderator of the French WA forum analyse.fr among others). I am really pleased by the invitation and I am looking forward for going back to this very nice city where I worked for a year few years ago. You can find the agenda here (French only) and register on the official International WAW page. Note that all sessions are held in French.
I am really excited by this two coming events - not only because I will be there as a speaker - but mainly because I think such events are really great places to live our Web Analytics passion, to meet peers and to exchange experience & ideas. It may be not eMetrics summit but I am sure these will be great and quality events. After all, size doesn't matter :-)
So why won't you join me there? I hope to see you either in Amsterdam or in Lille!