In 2009, Stéphane Hamel, creator of Web Analytics Solution Profile (aka WASP), board member of the Web Analytics Association and tutor at the University of British Columbia (among other prestigious titles) made an important contribution to the Web Analytics community by releasing a first proposal of a Web Analytics Maturity Model (a contribution that I listed in my Web Analytics top 5 for 2009).
The WAMM triggered lot of feedback and many people asked him for more. Stephane’s answer is a half-day or full-day “Roadmap to Online analytics success” or if you prefer online analytics from a managerial perspective.
The good news is that Stéphane will be touring Europe in March, making a stop in little Belgium on the 23rd of March, after Lille and before heading to Amsterdam on the 25th. Hurray!
The half-day workshop in Belgium and Amsterdam is organized & hosted by These Days. Registration is now open and full information can be found on These Days WAMM special page.
“Oh no, another Web Analytics training” – not really!
It is important to highlight that this workshop is NOT another training on how to use a specific Web Analytics tool or optimizing your latest campaign. No, it is about how to successfully manage online analytics within your organization. Stéphane will share years of his experience on the Web Analytics field and will address topics like objectives definition, insights communication, analysis process, change management…
The workshop is not technical and it is open to large audience and in particular to directors, online marketing managers, Web analysts and managers, IT managers and more.
The workshop cost is less than 300 EUR (if registration is made before the 26th of February) – I think this is a very low price for such knowledge (one day of consulting from a Web analytics expert will cost you much more than that).
Personally, I think that having someone like Stephane Hamel coming to Belgium is an unique opportunity to any Belgian Web Analytics practitioner who want to further develop and leverage Web Analytics within its company.
If you want to give a boost to your Web Analytics expertise, this is a training you should definitely attend. I will be there, that’s for sure.
Note: if you can’t not make it to the workshop in Antwerp nor in Amsterdam, full-day workshops are also taking place in Lille on the 18th & 19th of March. See Hub Sales site for registration & information.
- "Roadmap to online analytics success" workshop @ These Days page
- "The Web Analytics Maturity Model" site
- "Workshops: Roadmap to online analytics success" - post from Stéphane Hamel (Jan 2010)