Wednesday, October 6, 2010

Improved search queries dashboard in Google Webmaster tools

Over the last few days, I have been working on a search engine optimization (SEO) project - digging into Google Webmaster tools great dashboard that is the search queries dashboard. It was significantly improved earlier this year in April and it is one of the most useful tools for SEO. There are so many things you can do with it, including measuring your organic clickthrough ratio.

This morning I logged in and what a surprise! The dashboard format has been enhanced and it now displays change percentages (vs. previous period) for all key metrics that are available. And because change values are displayed in appropriate colours (red if going down, green if going up), it gives a visual clue for what to look at. You can quickly see what keywords significantly changed - whether in term of impressions (increasing customer interest?), clicks, clickthrough rate (CTR) or average position (do your SEO efforts are paying?). In the screenshot below, I can see that impressions for one of the keywords went up by 174% and clicks by 212% - knowing there is a lot of promotion at the moment around this product, it is an encouraging indication of increasing interest.
Google Webmaster tools - Improved search queries dashboard
To make your life easier, you can order the search queries by change percentage of any of the displayed metrics to quickly find out terms with high increase or those going down.

Really cool! Great work Google! If you have not yet checked your Google Webmaster tools account, do it know. It worth it! :-)

Do you like it?



Related post:

2 comments:

  1. This is really impressive. I spend most of my time in Google Analytics, as do most of my clients.

    This leads to a natural tendency to do more digging into paid search. Besides: the money at stake is more obvious.

    If we had this level of detail on non-paid search within GA, and this quality of presentation, I believe our efforts would be much more wisely directed.

    ReplyDelete
  2. All of your content is very impressive. I'm glad to see that there's someone else besides me who is sol engulfed in the mechanics of analytics and SEO. I'm a truly passionate SEO and work very closely with analytics on a daily basis.

    I'm really enjoying your blog, as I have actually just loacetd it.

    I WILL BE following you from here out. Hope that's ok! ;)

    ReplyDelete

Feedback Form