Thursday, February 24, 2011

Time for a change!

6 years & half ago, I joined Toyota Motor Europe headquaters to work as a IT Business analyst for Web related projects. At that time, I had never heard about a strange discipline called Web Analytics. Less than two months later, I was assigned to be responsible of the Webtrends platform that the company was insourcing and I took my first Webtrends training. That was a start of a new and unexepected career path.

I discovered what would become not just a job but a real passion. Over those years, I had the opportunity to work on extraordinary projects, in many different areas (e.g. web analytics, mobile, social media monitoring…) with fantastic people. I did my best to make my company more data driven (for the online area), day after day. I shared my passion whenever I could – teaching the value of online analytics to people across the organization (but also at agencies) and helping them to do a better job. Developing Web analytics practices was quite challenging – often a constant fight – but all together we brought some positive changes (that’s what I like to believe).

But time has come for a change…

Keeping the flame alive
Passion in my work is for me a crucial factor. It is important to wake up every morning with the feeling that what you do can make a difference – even if a small one, even if it takes time. If this feeling disappears then it is time to go looking for something new. We only live once - no time to waste.

For years, I felt like David fighting Goliath – no matter how small you feel, what you do is changing the world around you. But for different reasons, things changed and I started feeling like Don Quichotte – fighting windmills, feeling that whatever I do, no matter how hard I try, there are things I can’t change , that I can’t control.

Passion to Perform!
Fantastic opportunities arose and I decided to seize a new challenge. I will continue working on the practitioner side – with the opportunity to act at a more strategic level. A challenge where I believe I can leverage my expertise and - more important -  keep developing it, discovering new areas.

I will move to the business side  - joining the e-marketing department – so no more IT for me ;). I will work more on a national scope but on a multi-channel context with the ability to go deeper, to work closer to the ‘action’.

It will mean no more Webtrends for me (sorry guys) so new tools to discover including customer intelligence tools! Woohoo! :) It will be in a different industry – still I will continue keeping an eye on the automotive industry.

It was not an easy decision as I liked very much work in the automotive, with such great people and projects but I  know I took the right decision - based not only on "facts" but also my "gut" feelings (both are important).

Anyway, I will certainly tell you more about my new role and challenges in coming weeks (by the way, there is a small hint in this post regarding where I will work).

In the meantime, I invite you to read my last interview (as working in automotive industry) on Emer Kirrane’s blog in the context of her great Silly series. Worth reading (the full series - not just my profile)! Or you can come and meet me at the 2nd Web Analytics Camp in Lille, France (site is in French) on the 18th of March 2011.

I would like to finish this post by thanking everyone I worked with, from Toyota Motor Europe headquarters but also from Toyota national companies, agencies, partners & vendors. I am really grateful to all of you - it was pleasure working with you and you gave me the fantastic opportunities to learn and evolve. Thank you!

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