Monday, March 5, 2012

Coming speaking engagements: WA Camp Lille and X Change Europe

I know my blog has been quite for a while – probably too long some may say – and that many readers certainly expect to see me posting on some more ‘interesting’ topics than “speaking engagement”.  Be reassured – I will be posting back very soon, resuming the “Web analytics in practice” series.

The main intent behind this post is to talk about two great coming Web analytics events – two European ones (and a bit of self-promotion too, I admit :-)). So if like me, you have not the chance to fly to the States to attend San-Franscisco’s eMetrics summit (that starts today), you may be interested in the following ones.


Web Analytics Camp 2012, Lille (France)
The first one will be the Web Analytics Camp in Lille, France. The 3rd edition of this event will take place in the Eurometropole on the 21st of March. Not only it is 100% free but most important – its content and format are absolutely great!  The idea is to promote discussion and knowledge or experience sharing: short presentation (10 min per speaker) on a specific topic and then 15 min of discussion with the audience. Speakers are practitioners or consultants, no sales “blabla” allowed – only practical content.



Confirming it is growing success and popularity, this year event will include presentations in French but also in English for Flemish, Dutch, English neighbours.  I will be speaking in the English track – sharing practical examples about how web analytics skills can be used to make people think different!

Last year event had a great panel about innovations in Web analytics and the Web analytics profession and it brought more than 120 attendees. I am sure it will do even better this year with such set-up!  The Web Analytics camp is a great opportunity to learn but also to network with nice and dynamic people. Worth checking out! You can find the full program on the official site and register here.

Web Analytics Camp 2011 Lille - speakers


X Change Europe 2012, Berlin (Germany)
The other event is a European “première”: for the first time the X Change conference will come to Europe, in Berlin, from May 29th to May 31st. Ok, I will be honest – I never had the chance to attend X Change but from what I have read and heard about it – it is not just very great and but also very insightful.

Its concept looks also quite different from the traditional “you-sit-you-listen” conferences. It is based on a “all conversional” small group format where “huddle leaders” moderate discussions around specific and practical topics – enabling spontaneous discussion, true knowledge sharing & learning.  Talented and experienced professionals from both US and Europe are composing the agenda. No need to say, I have been very honoured to be proposed to attend as a “huddle leader” – leading discussions about process aspects in Web Analytics (such as PDCA process applied to Web analytics for example) and how to leverage Web analytics together with CRM data (I will talk about this in a coming post).

I am really excited about this event and looking forward for meeting new peers from all around Europe as well as seeing back others like Aurélie Pols and Jacques Warren.

While the event is not free, I am sure it worth a thousand trainings (that cost as much or even more) and I am sure it will be a success. Worth flying to Berlin – and it such as nice city! All information about X Change Europe can be found on Semphonic site and you can register over here. Go and have a look!



Web Analytics Congres, Utrecht (Netherlands)
While talking about European Web Analytics events, I would like to mention also the coming Web Analytics Congres in Utrecht, Netherlands on the 14th and 15th of March.  This year event will feature Web analytics rockstar Avinash Kaushik on the 15th. If you have never seen Avinash in action – it is a must! It will change your (Web analytics) life, true! For more information on the Web analytics congres – check here.

I hope to see you in Lille or in Berlin.
Cheers!

Michael

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