In a year, I helped Deutsche Bank Belgium to successfully build solid foundations of its Web analytics framework and culture with the strong support from management. It has been fantastic time and – based on the feedback I received - I believe I did more than a decent job :-). There is still a lot to do and develop but I will hand over this challenge to someone else.
I decided to take another route, to seize the opportunity to concretize a project that has been growing over the years. I’m now moving from the employee side to the “entrepreneur” side. Together with another partner, we will develop our own company called the Uptimizers.
Web Analytics consulting – the practitioner way!
Since April, I became Web analytics Lead consultant and managing partner, together with Peter Coopmans, one of the best Belgian experts in conversion optimization and founder of the Uptimizers. Our aim is to help organizations get the maximum value from the digital data & channels -for real!
How? By offering a complete range of professional services that combines the power of Web analytics and conversion optimization (usability & design optimization, A/B & MVT testing...) practices.
There are multiple reasons behind this move:
- First, there is my passion for web analytics. I want to continue doing what I love to do: solving problems (that's what Web analytics is supposed to do :-)). I want to leverage the experience gained so far and to keep on developing it, pushing it further.
- Then there is the desire of providing Web analytics expertise and services the way I believe it should be done. I have worked for years as a practitioner and I have always found something was missing on the consultancy side: the “inside” perspective. In short, I want to do Web analytics consultancy the practitioner way. I want to bring real added-value. Not just data and reports. Easier said than done, I know but that’s what I would like to accomplish.
- Finally, I want to be part of something new. Building a company is a totally different experience. It is a life project, it’s an adventure... but also a though and difficult challenge. Not everyone is capable of that but if you don’t try, you will never know. Enough hesitations - life is too short to have regrets – so let’s do it!
What’s the Uptimizers all about?
The Uptimizers is an independent agency 100% specialized in digital analytics & conversion optimization. We focus on our area of expertise and leave web design, online strategy, SEA, SEO, advertising to the other specialists. We only do that analytics and optimization but we do it well!
By independent we mean that we are not only tool/vendor independent but also we don’t belong to any media / advertising / web agency. I think this is crucial if you want to put your customer interests first, to remain impartial (no “judge & party” situation) and objective when you provide recommendations and advices.
In regards to Web analytics, our goal is to support organizations along their Web analytics journey, wherever they are, from preparation to the development of their analytics maturity and expertise. We are offering a wide range of services that not only covers the technical aspects of Web analytics but also critical aspects such as strategy, management, analysis, optimization and training. In all cases, our focus is on delivering concrete results, adding business value using a pragmatic and practical approach.
So if you want to be serious about Web analytics and optimization, if you are looking for real experts - in Belgium or in Europe - do not hesitate to contact me. You know where to find me :-)
More about the Uptimizers: www.the-uptimizers.be/index-en.cfm
What about this blog?
To be honest, I have felt very bad lately about my blog and above all about you – dear readers. It has been very quiet since end of last year as I have been (and still am) busy with this new project. I will resume blogging and I will keep running this blog as my personal blog. I will continue to share knowledge, personal experience and tips as I did before. Promised.
As a related story, I would like to mention Lars Johansson's post reflecting on his own adventure. It has been a very inspirational post for me:
- "Connecting my dots" by Lars Johansson (Oct 2011)