time for a career change. I moved from the automotive industry to the banking sector, switching from IT to marketing. I learned to use new tools such as WebTrekk. But most important, I had the opportunity to develop my Web analytics skills and experience in a multichannel environment, working with great people.
In a year, I helped Deutsche Bank Belgium to successfully build solid foundations of its Web analytics framework and culture with the strong support from management. It has been fantastic time and – based on the feedback I received - I believe I did more than a decent job :-). There is still a lot to do and develop but I will hand over this challenge to someone else.
I decided to take another route, to seize the opportunity to concretize a project that has been growing over the years. I’m now moving from the employee side to the “entrepreneur” side. Together with another partner, we will develop our own company called the Uptimizers.