Comments on KAIZEN Analytics: Measuring the impact of offline events with Google...

Hi Remco, I don't think that comparing Google...

2010-03-05T15:54:36.616+01:00

Hi Remco,

I don't think that comparing Google Insights against "traditional" Web analytics tools is relevant. They simply serve different purposes.

By querying GIfS with a brand term - you get a kind of a "barometer" of the search interest around your brand and related searches. And many don't especially go to the brand site. Let's take the Toyota example. The peaks on the European markets are clearly related to the recall issues and various events in the media. However people searched not just for "Toyota" but for "Toyota recall", "Toyota gas pedal", etc (as shown in the "rising terms" section). These didn't necessarily lead to the official sites (because official statements came often after the initial buzz in the traditional & social media).

A traditional Web Analytics tool will tell you what search terms lead to your site while GIfS gives you more a view on what happened on Google search (i.e. outside your site). This - I believe - can be interpreted as general interest for the brand (or related issue).

Regards,

Michael

Hi Michael, I have been wondering about Insights ...

2010-03-02T20:47:11.213+01:00

Hi Michael,

I have been wondering about Insights for a while. The only added value I see vs. a good analytics tool is that Insights provides you with trend info beyond only those searches that ended up on your site.

But if you enter your brand as a parameter in GI my hunch is that your daily visitors report in analytics and GI will show exactly the same trend. If not, you're facing a serious SEO issue.

Feedback ?

Hi Bernd, Glad you enjoyed the post. Email alerts...

2010-03-01T10:36:06.284+01:00

Hi Bernd,

Glad you enjoyed the post. Email alerts would be a good start but I agree having a feature like Google Analytics Intelligence would even better.

The idea suggested by one of the commenters of having your reports saved under iGoogle is a good one too, I think. I will give it a try.

But I am sure Google will keep developing and enhancing this great tool.

Cheers from Brussels,

Michael

Great Post! Again. It would be nice, if Google co...

2010-02-28T20:51:03.587+01:00

Great Post! Again.

It would be nice, if Google could integrate Insights into Analytics. Share annotations (for a start)...

But at the and it would be cool to use the new Intelligence reports with Insights data.

For example: You get notified, when the an important keyword (eg. Toyota) is "rising" on Google Search, but the search engine traffic coming to your side is not changing... So can have a look, if something is wrong and start to optimize.

@Andrew: Wow. I am really curious about your overl...

2010-02-25T16:28:05.272+01:00

@Andrew: Wow. I am really curious about your overlay functionality you are developing. Sounds really cool.
Compete.com is - from what I know - also a great source but for us, poor European analysts, it is not really useful to be honest. More for US analyst. Or did it changed?

@Mayon: Thanks for commenting and sharing a bit of your experience on how your use the Google tool for market research.

@Urs: Thanks to you as well for sharing your experience with Google Insights and investigations about accuracy.

Now of course, there is no mention of accuracy level but it is certainly linked to volumes I assume. So if you are a big brand that generates high search volume, it is more likely to be more accurate than for terms with lower volume (closer to the threshold set by Google). Just some quick thoughts.

And thanks also for sharing your post on the recall.

Cheers,

Michael

Michael Thanks for sharing this post. I find the ...

2010-02-25T07:04:27.505+01:00

Michael

Thanks for sharing this post. I find the data about the Toyota recall and the Peugeot TV ad using Google Insights very helpful.

I love this tool myself and use it as well for various purposes including Search Engine Optimization (SEO) as well as Search Engine Advertising (SEA).

But how accurate is Google Insights.
We run some Google Insight data against our Google adwords data. The results showed to be quite accurate between 75% - 90%.

I find also interesting the option that one can save the Google Insight data in iGoogle. Hence, the latter is like a convenient archive with charts. Saved in iGoogle one can click again on the chart to get back the full report in Google Insights

Thanks for sharing

Urs - @ComMetrics
MyComMetrics - benchmark your blog => improve performance

PS. I wrote a small post about the Toyota recall including videos and charts. However, I did not use Google Insight. Nevertheless, might be interesting to have a look.

==> Toyota recall - 3 lessons we can learn from this disaster

Hi Michael! Awesome post, very useful. In my compa...

2010-02-24T08:56:27.731+01:00

Hi Michael!
Awesome post, very useful.
In my company we also use it to find out what people are looking for in other countries and try to find what of our services could match their needs and create new targeted campains.

Michael, Great post! We've been working with G...

2010-02-23T19:50:49.749+01:00

Michael,
Great post! We've been working with Google Insights for a long time and it's an unbelievable resource.

We've actually developed a way of pulling Google search results, google news and google blog search results (for even a corporate blog) into an overlay onto google insights to do exactly what you talked about.

One of these days maybe we'll turn it into a product, but for now we're just using it in the office.

Also, we're combining data from Compete.com to actually determine an online brand value that takes into account brand communication and domain use and audience as it relates to Google insights.

Anyway, thanks for sharing this! Great work.