tag:blogger.com,1999:blog-366372281502734195.post119462401634865458..comments2009-01-16T13:03:34.345+01:00Michael Notténoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-366372281502734195.post-7639769584686002592009-01-16T13:03:34.345+01:002009-01-16T13:03:34.345+01:00Brian,<BR/><BR/>Thanks for the comment. I would be interest to have a look at your methodology. Any chance you can get me an electronic version of that specific chapter? :-)<BR/><BR/>Most methodologies I have seen are based on same principle: start from business definitions and translate these to appropriate online metrics. They differ in how you get there.<BR/><BR/>What I really like with the Nokia one, it is its simplicity while being quite structured and easy to apply to different contexts. It is also easily understandable by any business users even those who are not familiar at all with the Web world.<BR/><BR/>Cheers,<BR/><BR/>MichaëlMichael Nottéhttp://www.blogger.com/profile/10531017697172602891noreply@blogger.comtag:blogger.com,1999:blog-366372281502734195.post-58317071866345334822009-01-09T00:29:00.000+01:002009-01-09T00:29:00.000+01:00Nice post Michael. I saw Vincent present this at eMetrics Stockholm last year.<BR/><BR/>If you get a chance I would love to get your feedback on the KPI approach I use in the Advanced Web Metrics book - www.advanced-web-metrics.com<BR/><BR/>The book is built around Google Analytics but the KPI chapter is tool agnostic.<BR/><BR/>I start with OKRs (Objectives &amp; Key Results). This is the business langauge of the organisation. Then I &quot;translate&quot; these into KPIs i.e. the analyst and marketers language.<BR/><BR/>Essentially its very similar...<BR/><BR/>Best regards, BrianBrian Cliftonhttp://www.advanced-web-metrics.comnoreply@blogger.com