Comments on KAIZEN Analytics: My Web Analytics 2009 top 5

@Synthesio Thanks for your comment. Always happy t...

2010-02-17T13:15:17.006+01:00

@Synthesio
Thanks for your comment. Always happy to have comments from official providers (note that Radian6 was faster to pick up my post - just joking ;-))

Indeed Google lured into the social media world with Google Buzz. Knowing the importance social media have nowadays, it is normal that one of the most important online players enters the game.
And they recently acquired Aardvark!

Now, from a analytics point of view, I am looking forward for seeing what Google will propose regarding social media monitoring. Will they expand Google Analytics? Will they launch a brand new tool? Or will they acquire someone out there?

I am sure the answer will come in 2010. And knowing Google, they may certainly surprise us.

Cheers,

Michael

Apparently, you didn't have to wait very long ...

2010-02-11T04:28:06.351+01:00

Apparently, you didn't have to wait very long to see social media be integrated into Google ;)
Now to see how that changes things (or doesn't). Thanks for mentioning us, we certainly aren't going the Google way of monitoring! Web analytics need to integrate a human component in order for any of the data and analyses to make sense.

Best regards,
Michelle
@Synthesio

@Stéphane: You are welcome. I am really looking fo...

2010-01-18T14:07:53.048+01:00

@Stéphane: You are welcome. I am really looking forward for the other surprises you are working one. You got me even more curious :)

@Amber: thanks for commenting. And keep up the good work at Radian6, your tool is really impressive.

Hi Michael, Thanks for the mentions, and you'...

2010-01-13T17:21:25.938+01:00

Hi Michael,

Thanks for the mentions, and you're right. Social media monitoring is still a new discipline, and we're learning, absorbing, and improving all the time to be sure that our work lines up with the true business needs of the markets we serve.

The fast moving nature of the web and the adoption of social media by companies will always be a bit in flux, but the integration you mention is really key. Businesses serious about social media need to listen, measure, and engage *across* the enterprise, and weave those insights into the things they're already doing. That's where we're headed. Looking forward to your continued feedback.

Cheers,
Amber Naslund
Director of Community, Radian6
@ambercadabra

Thanks for the great comment Michael! Your account...

2010-01-13T16:52:37.495+01:00

Thanks for the great comment Michael!
Your account of how the WAMM helped you is exactly what I wish happen: use & abuse it so it can sustain the test of fire and be improved over time.

I have received a huge amount of very constructive feedback that will help me work on the next iteration of the model. I also have a couple of other surprises I'm working on!

I look forward to see you in Lille and would like to invite your readers to the "Roadmap to your online analytics success" workshop I'll do on the 17 and 18th of March! (and several other locations, see http://immeria.net/wamm for details)

Best regards,
Stéphane