Comments on KAIZEN Analytics: Web Analytics, Dutch women and Dennis' vision of t...

Hi René, Thanks for your contribution - very inte...

2009-06-06T15:26:03.026+02:00

Hi René,

Thanks for your contribution - very interesting.

I am not saying it will never work - far from that. But that main barriers will not be the technology but "people". I was the same as you said with Internet. Or any other new technologies like CRM, Content Management systems, etc. All have become quite common nowadays and no one questions the added value of such technology and systems. It will just take a lot of time :-)

Regarding the "money" aspect, it will depend also on the cost of such technology and what it takes to make it works in a company specific context (expensive consulting services or data modelling experts). Many companies still do not get it with Web Analytics while you can often easily demonstrate positive ROI.

We will get there - Dennis' vision makes sense. It is just a matter of time...

Cheers,

Michael

Hi Michael, First of all thank you for the kind w...

2009-06-06T11:29:39.508+02:00

Hi Michael,

First of all thank you for the kind words regarding NextStage Analytics, I'll make sure you're the first in Belgium to see it when ready ;-)

Otherwise your comment around automatic modifications of websites, I understand your concerns, but I think that there are two elements that will help this to happen:
1. Money: if you can prove (via an A/B test for instance) that the automated version of your website is bringing you more money, then companies will have less problem accepting it. In the end the important thing is not who has done what but what are the results. If an automatic system brings you better results, then you'll accept it. ROI is king ;-)
2. Time: History has proven that people have always issues with new disruptive technologies, but with time, mentalities change and what was not thinkable before becomes reality. Take for example the early stages of the Internet, most companies in the 90s didn't believe on this new channel (I remember advertisers saying that Internet was a gadget). Look now, nobody dares to say the the Internet is not important ;-)

So a matter of proving results and allow time for mentalities changes.

BTW I'm sure you did a great work presenting, sorry I missed it.

Cheers,

Rene

hi Ton, Thanks for the feedback and comments. Not...

2009-06-04T22:45:20.988+02:00

hi Ton,

Thanks for the feedback and comments. Not sure if I really improved - just that it was a subject I master much more :-)

Just upload few pictures I took on Flickr: http://www.flickr.com/photos/33169868@N00/sets/72157619251042152/

Feel free to use them.

Cheers,

Michael

Hi Michael, Thank you for being on stage at our c...

2009-06-04T20:58:41.834+02:00

Hi Michael,

Thank you for being on stage at our congress. I think your presentation improved a lot since we met last time in Antwerp. It was sharp and to the point, congratulations.

Did you share your pictures of the congress somewhere on the web? I would love to use some in my video intro of the congress (i you will allow me to!)

Regards,

Ton