Comments on KAIZEN Analytics: Web Analytics, recession and...me!

Hi Peter, Thanks for sharing your feedback and ow...

2009-06-29T21:37:44.526+02:00

Hi Peter,

Thanks for sharing your feedback and own experience. Always good to know that it is not just "theory".

Getting closer to the "ideal situation" (the 10/90 rule) is what matters :-)

Michael

Very good analysis for all web analysts working in...

2009-06-27T16:03:36.587+02:00

Very good analysis for all web analysts working in companies.

I'm in the same situation. Staff reduction, budget reduction, as you described.

But I also have opportunities! In my case budget reduction led to re-negotiation of expensive WA-contracts. Now the company is better off and I can claim the savings we made. Bringing me closer to the 10/90 rule. ;-)

Times are tough, but as web analysts we still got plenty opportunities left we can seek out with our brains and tools. :-)

@Omar A big thank you for your comments. I really...

2009-05-21T22:56:24.015+02:00

@Omar

A big thank you for your comments. I really appreciate your contribution and thoughts on the subject.

Many companies or executives still see Web Analytics as "reporting" and not as you said, a "cutting cost tool". And I know what I am talking about :-)

After all these years of experience, it still puzzles me to see how much money can be "thrown by the window" without even wondering if it is done in an efficient way.

With the recession, it started to change but still... habits are hard to kill.

I had a look at your post and left some comments as well. Hope you will appreciate too my modest contribution.

Cheers,

Michael

I think your comment about needing to have added v...

2009-05-20T21:37:24.664+02:00

I think your comment about needing to have added value is very important. As workforces get cut down, each person is left with more and more responsibilities.

Demonstrating skills that add value to web analytics such as web design/coding, graphics design, managing marketing programs go a long way in differentiating you from your competition. Businesses are looking for people who are efficient and capable of multiple skills.

I also think businesses should view Web Analytics as probably their best tool for cutting costs, which is all the rage today. It can help them identify underperforming channels and campaigns, and transfer their money into ones that are producing. There is still a lot of education needed to bridge this gap, it is too often viewed as an expense when in reality it is the best cost cutting tool available.

I talk about how web analytics is very useful during a recession, I put up an article today about it on my blog if you're interested let me know what you think of my points in it. Beat The Recession With Web AnalyticsRegards,
Omar

Indeed - this is a very interesting article. I saw...

2009-03-25T00:01:00.000+01:00

Indeed - this is a very interesting article. I saw it but had not the time to read it all before posting.

Really recommended read!

Great post! If you haven't read Kevin Hillstrom ta...

2009-03-23T23:31:00.000+01:00

Great post! If you haven't read Kevin Hillstrom take on the same topic, check out Return On Investment And Employee Accountability

Stéphane