Comments on KAIZEN Analytics: Successful Web Analytics: what does it take?

Great analogy, I think the most important for any...

2009-07-03T13:08:09.083+02:00

Great analogy,
I think the most important for any web analytics users is to define their Goals and KPIs, mostly people simply do not know what they want from web analytics...

He, he, he... That is a valid point. I can not agr...

2009-06-22T22:06:37.213+02:00

He, he, he... That is a valid point. I can not agree more with you. Nice contribution.

Actually, the first time I used this analogy internally to explain why WA was not just about a tool, I concluded by: "Let's hope that we will do better in Web Analytics that we do in Formula One" :-)

I am pretty sure that "money don't make everything" is a important characteristic and that there are plenty of cases out there where companies are doing a better job with limited budget and free tools than companies that use state-of-the-art solutions implemented by squads of consultants. But I can't talk from my personal experience.

Unfortunately when it comes to Web analytics, we don't have the budget Toyota have in Formula One. Not even 1% of it - oh God, I wish I could have just 0.1%. That would be Wonderland! :-D

If you think that because I work for a big name it means enormous budget and team. You would be surprised...and disappointed.

So I guess we do a more than a decent job with a relatively limited budget and resources.

Cheers,

Michael

Hi, What a great analogy :) Do you think that th...

2009-06-22T16:55:36.429+02:00

Hi,

What a great analogy :)

Do you think that the following key could be added: "money don't make everything" ?

I ask that because Toyota, since 2002, spent a lot of money in F1 but never had a victory. In its first years, ToyotaF1 tried to enroll the best engineers and drivers to win faster, but building a success takes time, people (and all the key value you detailled). And it's only this year that ToyotaF1 is a good team. Seven years after it beginning.

From your experience, do you think that is it the same in WebAnalytics?

Hi Jonny, Thanks for the feedback (and link) - al...

2009-06-22T13:23:13.016+02:00

Hi Jonny,

Thanks for the feedback (and link) - always appreciated. I fully share your view on the added-value of the web analyst - but I must say that I have not a very objective opinion :-)

I understand your "frustration" - I feel sometimes the same (unfortunately). Sometimes I face people who think that WA is just about measuring total site visitors, time spent on the site & top pages and putting these on a nice graph & tables. So they don't always see what's special, what is the added value of Web analytics or of my role. Sad...

It reminds me when I was working as a IT consultant, on Content management system projects. Many companies thought that it was simply a matter of deploying a powerful CMS tool and that all the rest would come along with it. Many had a really bad surprise... WA is not that different in many aspects.

Cheers,

Michael

Hi Michael, Great post as always. If I'm eve...

2009-06-22T08:41:22.328+02:00

Hi Michael,

Great post as always. If I'm ever trying to explain this to clients I generally approach it from the distinction between reporting and analytics; i.e. anyone can produce a report, but it takes great skill to be able to 'analyse' it. The fact is that a lot of people don't really understand what analysis is. For me, web analysis is about doing, meaning simply that the data must be turned into action. This requires a deep analytical understanding of the business problems and potential applications; something that can never be gleaned simply from a report. A web analyst must therefore be more like a strategic consultant than simply a data analyst.

Jonny Longden
www.actionable-analytics.com