tag:blogger.com,1999:blog-366372281502734195.post7104708377667618155..comments2009-11-19T11:24:08.361+01:00Michael Notténoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-366372281502734195.post-12234623079162759302009-08-05T09:52:41.102+02:002009-08-05T09:52:41.102+02:00Hi Marco,<br /><br />When a manufacturer is using Sophus tag for eDataXchange, only key pages are usually tagged - not all site (e.g. homepage, car sections, request forms, dealer locator...) as goal is to do benchmarking only on key elements (global site visits, visits per car segment....).<br /><br />If they are using the eMetrics solution, normally all site should be tagged in order to measure full site activity.<br /><br />If you take a look at www.toyota.fr with WASP, you will see that &quot;Omniture Test &amp; target&quot; (i.e. Sophus3 :-)) is detected on many pages but not on all non-car related sections like &quot;Innovation&quot;, &quot;Decouvrez Toyota&quot;.. But all pages are tagged with WebTrends.<br /><br />Hope it answers your questions.<br /><br />And thanks for commenting.<br /><br />MichaelMichael Nottéhttp://www.blogger.com/profile/10531017697172602891noreply@blogger.comtag:blogger.com,1999:blog-366372281502734195.post-17198403302062836152009-08-05T01:09:18.643+02:002009-08-05T01:09:18.643+02:00Hi Michael,<br />very good post!<br />Congrats.<br />What you say is def right: Sophus provide two types of online measurement products: eMetrics and eDataXchange (collaborative benchmarking project).<br />It would be great to understand if automotive companies &quot;do use&quot; eMetrics or the tags are just implemented for the eDataXchange, in which case Sophus is not the market leader in the Automotive industry for Web Analytics solutions.<br />Is there any way to make this distinction based on the tags implemented on the websites?<br />Some of the automotive companies use more than one solutions... <br />I am pretty sure most of these automotive companies use Sophus just for the eDataXchange... but that&#39;s just my feeling :)<br />Any way to show that?Marcohttp://www.marcodecesaris.comnoreply@blogger.com